A new product release always causes excitement in the business-to-business (B2B) industry. A new product launch brings with it the promise of increased revenue, improved productivity, enhanced customer service, and a general competitive advantage.
If you’ve just launched a new B2B product or service, you’ll definitely want to shout about it. Your product release is cause for celebration and you’ll want to tell the world.
A blog post is an ideal way to announce your new product launch. A well-written, targeted blog post has the power to put your company on the map in a big way. It can do wonders when it comes to generating brand awareness, building trust, and increasing sales.
So what makes a good B2B product or service launch blog post? What topics will help you achieve all of this? Keep reading to find out…
5 Blog Topic Ideas for a B2B Product Launch:
1) The problem this product solves / Why customers need this solution
2) How customers are using this new system to improve their business
3) The unique benefits of this new product/service (compared to the old offering)
4) How the product launch went down / how company celebrated
5) Case studies for successful implementation
The problem this product solves
According to eWorldTrade experts, one of the best ways to attract attention is to show people that you understand them. This is especially true if you’re launching a new B2B product or service. So show your audience that you understand their pain points and identify with what they are going through. Demonstrate empathy, offer solutions and tell it like it is so that your readers can trust you.
If possible, link back to some previous posts where you’ve discussed similar issues. Showing your audience consistency and reliability builds loyalty and reduces the chance of churn.
Why do customers need this solution?
Not a day goes by that a blogger doesn’t lament the state of their inbox. Bloggers spend countless hours trawling through all sorts of marketing emails, trying to work out which one is useful and which one is not.
If you’re launching a product or service that simplifies what your audience does every day, blog about it! Share some case studies or anecdotes from happy customers who have seen results as a result of using your new offering. It’s important to share the benefits so people understand why they need it in their life. But don’t forget to show how easy it is to implement and use because the first-hand experience speaks volumes.
How customers are using this new system to improve their business
There’s nothing better than success stories – whether they’re your own or someone else’s. If you have case studies available, share them with the world! By doing so, you’ll be showcasing real-world examples of how your product has helped improve somebody else’s life. Case studies are a great way of showing people without having to explain it yourself.
The unique benefits of this new product/service (compared to the old offering)
People aren’t interested in products and services for the sake of it; what they really want is something that solves their problems and makes their lives easier. That’s why it’s important to emphasize the benefits when launching a new product or service.
It doesn’t matter how great your product is if you can’t communicate its value in a way that resonates with your audience. Every time you write a blog post about the new offering, be sure to mention why it’s beneficial and what it can do for them. This will help to position your product or service as the obvious choice when their problem rears its head again.
How the product launch went down / how company celebrated
Nothing brings people together like a good party! Nothing gets people sharing better than when there’s plenty of fun to be had. So share with your readers what happened on the day of your product launch – from start to finish. What did the lead-up look like? Why did you choose that location? What made for a great backdrop?
Did you have any special guests on the day of launch? How did people get involved – did they play games, wear costumes or meet at a particular place to watch something happen to live?
Remember, your company blog is your digital home. Share some history about how it’s evolved since inception and what plans are in store for its future. Case studies are also good accompaniments to this section because not only do readers get to hear what happened but they can put themselves in the shoes of somebody who got results from using your product or service.
Case studies for successful implementation
Last but not least…share some case studies with us! If you have examples of happy customers who have had success using your product or service, now is the right time to share them. The more real-world examples you can provide, the better.
Not only will this help remind readers of how great your new offering is but it’ll also give their friends and family a chance to see for themselves what they’re missing out on. If somebody comes across a particularly juicy case study that they think will resonate with their audience – then link back to that blog post via a tweet / Facebook post / etc.
All in all, launching a new product or service takes hard work and effort from every member of staff involved in making it happen. Don’t be afraid to show off how amazing everything turned out! There’s nothing wrong with little bragging rights. After all, it’s human nature to want to celebrate when something good happens – and that’s exactly what a new product launch is!
You’ve worked hard on this, show people what you can do with your latest creation. If you’re not ready to share it just yet then be sure to sign up for the blog mailing list so you never miss an update.